Turning Website Visits into Real-World Bookings: Why Prioritizing Direct Channels Pays Off
In today’s highly competitive hospitality landscape, hotels invest heavily in visibility, yet too often, this visibility benefits online travel agencies (OTAs) more than the hotels themselves. While OTAs play an important role in driving awareness, relying too heavily on them can erode profit margins and limit control over the guest relationship. Prioritizing your direct channel […]
From Fragmented Tools to Full Integration: The Evolution of Hotel Technology
The End of Patchwork Hotel Tech Hotel technology has come a long way. From handwritten ledgers to cloud-based systems, from manual reservations to automated guest experiences. But while innovation has accelerated, many hotels still operate with fragmented tools that don’t talk to each other. Revenue management, PMS, channel distribution, booking engines, CRM, and guest messaging […]
Why Hotel Tech Stacks Are Becoming Too Complex, and How to Simplify
The Hidden Cost of Complexity Running a modern hotel is already complex. From reservations to housekeeping, marketing, distribution, and guest communication. Every touchpoint matters. But too often, hotels rely on a patchwork of disconnected systems: one provider for the PMS, another for channel management, a different tool for direct bookings, and yet another for guest […]
Shaping the Future of Hospitality: How Seekda Anticipates Market Needs
Why the ÖHV Survey Matters for Hoteliers The ÖHV survey 2025 highlights the top priorities of hoteliers: These are not passing trends. They are the building blocks of sustainable success in hospitality. And they perfectly align with Seekda’s vision and technology roadmap. Seekda Solutions: Delivering Today What Others Promise for Tomorrow At Seekda, we don’t […]
Why “Cash Is Cheaper” Is a Myth in Hospitality: The Real Cost of Cash vs. Cards & Digital Wallets
Hotels often hear “card charges are too expensive.” But when you add up staff time, cash handling, reconciliation, bank runs, insurance, errors, shrink/theft risk, and missed upsell, cash is rarely cheaper. Independent studies from central banks and regulators show that debit cards and modern digital payments often beat cash on total cost, especially as cash […]
The Future of Hotel Bookings: Why the Agentic Booking Engine Will Change Everything
Today’s guest booking journey is no longer linear: a potential guest browses a hotel website, asks questions in a chat, calls for more details, and then leaves to compare on an OTA. For hotels, this often means lost direct bookings and growing dependency on third parties. This is where a breakthrough innovation comes in: the […]
Seekda at FAFGA 2025 – Experience the Future of Hospitality Technology
FAFGA in Innsbruck is one of the important trade fairs for the gastronomy and hotel industry: and this year, Seekda will be right at the center of it all! We’re inviting hoteliers, hospitality professionals, and industry innovators to visit us at FAFGA 2025 and experience the future of hotel technology first-hand. Why you should have […]
Hotel Data Security: Protect Guests with Seekda Pay & KUBE
When guests book a stay, they entrust hotels with more than just their reservation, they hand over sensitive personal and payment data. Hotel data security is no longer optional; it’s essential. The recent reports of a large-scale data breach at Italian hotels, where cybercriminals stole thousands of ID scans and guest details, highlight the risks […]
Case Study: How a Boutique Hotel Streamlined Operations, Boosted Revenue, and Enhanced Guest Experience with Seekda
A Mid-Sized Alpine Hotel Tackles Today’s Hospitality Challenges “Running a hotel today isn’t just about offering a room. It’s about offering the right room, at the right price, on the right channel, with the right message, and in the right voice, all while staying compliant and profitable.” These were the words of the general manager […]
