As the global hospitality tech community gathers in Indianapolis for HITEC 2025, it’s an exciting moment for the industry. Key players are showcasing innovations that promise to redefine how we operate, engage guests, and grow revenue in a rapidly evolving landscape.
While Seekda may not be exhibiting at HITEC this year, we’re deeply engaged with the conversations taking place—and we’re already building solutions that directly address the challenges and opportunities being discussed.
Here’s how Seekda’s ecosystem aligns with the hot topics making headlines at HITEC 2025:
AI-Powered Guest Experiences: Voice Is the New Interface
HITEC Highlight: AI and voice assistants are transforming front-desk operations and guest communication.
Seekda Response: Our new solution, Seekda Stay, is pioneering AI-driven guest communication in hospitality. Integrated with our Internet Booking Engine, Seekda Stay enables hotels to offer 24/7 availability through a smart voice assistant. It doesn’t just answer questions—it converts calls into confirmed bookings and handles inquiries like a digital concierge. This is how we help hoteliers close the gap between staffing shortages and high guest expectations.
Seamless Payments: From Friction to Flow
HITEC Highlight: Automating payments and managing virtual credit cards (VCCs) are top priorities for hotels.
Seekda Response: Our SeekdaPay solution addresses exactly that. Built with hospitality in mind, SeekdaPay automates VCC processing, reduces manual errors, and streamlines reconciliation. By integrating seamlessly with PMSs and booking platforms, we enable hoteliers to focus more on service and less on spreadsheets.
Maximizing Direct Revenue: The Power of Booking Engines
HITEC Highlight: Direct booking tools are evolving rapidly to combat rising OTA commissions.
Seekda Response: Seekda’s KUBE Booking Engine is already one step ahead. With personalized upselling, mobile-first design, and channel-agnostic tracking, KUBE is not just a tool—it’s a strategy to reclaim ownership of your revenue. Combine that with Seekda’s connectivity to 150+ distribution channels, and you have a powerful direct-to-guest ecosystem.
Platform Ecosystems and Integrations
HITEC Highlight: Open APIs, system interoperability, and modular platforms are a key focus this year.
Seekda Response: That’s our DNA. Seekda’s modular platform allows hoteliers to mix and match what they need—from booking and payment to channel management and guest communication. We’re proud of our partnerships expanding our capabilities across Central Europe.
European Perspective, Global Relevance
While many solutions at HITEC are US-centric, Seekda brings a European lens to hospitality technology—one that emphasizes regional compliance (GDPR-ready), multilingual support, and local payment methods, while staying globally connected. For European hoteliers and beyond, we offer a complete tech stack that’s agile, integrated, and ready for tomorrow.
We May Not Be in the Booth—But We’re in the Game
Not exhibiting at HITEC doesn’t mean we’re standing still. Quite the opposite: we’re observing, reacting, and most importantly—building.
So to all hoteliers tuning into the innovation buzz of HITEC 2025: if you’re looking for AI-powered efficiency, seamless guest journeys, and tech that’s built to convert—not just impress—then Seekda is already delivering what the industry is asking for.
Let’s talk about what we can build together.
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