Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerships are a strategic pillar of our business.
Dive into the inspiring stories of hoteliers who have partnered with Seekda.
Seekda 2023: A Year of Impressive Achievements
A recent study by Boutique Hotelier shows that 42% of millennials plan to spend more on travel in 2023 – a huge opportunity for hotels. With this in mind, the latest generation of travellers has been closely scrutinised to understand what sets them apart from other guests and how hoteliers can tailor their offerings to meet their needs and drive more bookings.
Who are the Millennials?
Many sources define this generation as those born between 1980 and 2000. The Pew Research Center highlights some key characteristics of millennials that could impact various aspects of the hospitality industry:
Each of these factors has helped to shape this generation and, by extension, the tourism and hospitality industry as a whole.
How can hotels attract millennials?
Experience as a Key Driver
According to Resonance Consultancy’s 2018 U.S. Millennial Travel Report, 85 percent of millennials value stepping out of their comfort zone and learning new things when they travel.
Millennials have changed the way status is defined, prioritising experiences over material possessions. You can tap into this trend by creating an authentic, local experience at your hotel that appeals to Millennials who value a connection to local food, art, and music. Be sure to communicate these offerings when visitors visit your website to ensure you pique their interest.
Personalisation Is the Key to Success
Most of today’s travellers, especially millennials, are not brand loyal. The best way to capture their attention is to offer them a truly unique and personalised experience. A simple but effective tactic is to take advantage of major events in your destination and create packages around them. For example, is Beyoncé performing in your town? Offer a package that includes a free shuttle to the concert and late checkout the next day.
Mobile Devices
Millennials are the first generation of digital natives, which means their expectations and behaviours around technology have completely changed. With mobile devices dominating hotel website traffic, it’s no surprise that one in two millennial bookings are made on a smartphone or tablet. 86% of millennials are dissatisfied with a poor mobile user experience; this is the perfect opportunity for you to stand out from the crowd and go one step further. Offer exclusive content and promotions for mobile devices to increase conversion rates on small devices.
Social Media
Their penchant for mobile devices means millennials are documenting their travels for the world to see. The vast majority of millennials use social media while travelling, inspiring their followers in their quest for adventure. Social media has become a true source of inspiration for this age group and is an incredibly powerful platform for hotel brands to communicate and connect with potential guests. Be sure to strengthen your brand presence on social media with images that inspire travellers and make them want to stay at your hotel. Also, proactively encourage them to follow your brand to grow your audience and the number of people around the world who see and share your content.
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As a partner, you’ll have the opportunity to work with one of the leading hotel tech companies and position yourself as an expert in the industry. Join Seekda as a partner and elevate your business with our cutting-edge hotel technology solutions.
Als Partner haben Sie die Möglichkeit, mit einem der führenden Hoteltechnologieunternehmen zusammenzuarbeiten und sich als Experte in der Branche zu positionieren. Schließen Sie sich Seekda als Partner an und verbessern Sie Ihr Geschäft mit unseren innovativen Hoteltechnologielösungen.
Sind Sie bereit, Ihr Hotel auf die nächste Stufe zu bringen? Vereinbaren Sie einen Termin mit unseren Hotel Technology Experts und erfahren Sie, wie Seekdas innovative Lösungen Ihnen dabei helfen können, Buchungen zu steigern, Prozesse zu rationalisieren und den Umsatz zu erhöhen.
Are you ready to take your hotel to the next level? Book a personalized demo with one of our experts to see how Seekda’s innovative solutions can help you increase bookings, streamline operations, and boost revenue.
Are you ready to take your hotel to the next level? Book a personalized demo with one of our experts to see how Seekda’s innovative solutions can help you increase bookings, streamline operations, and boost revenue.
Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerschaften sind eine strategische Säule unseres Geschäfts.
Lassen Sie sich von den inspirierenden Geschichten der Hoteliers begeistern, die mit Seekda zusammenarbeiten.
Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerships are a strategic pillar of our business.
Dive into the inspiring stories of hoteliers who have partnered with Seekda.
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