In 2025, hospitality continues to evolve at lightning speed. From labor shortages and rising costs to the need for more direct bookings and smarter automation, hoteliers are navigating complex challenges that demand modern solutions. At Seekda, we work closely with thousands of properties across Europe to understand their real pain points – and to develop technology that truly makes a difference.
Here are the 6 most pressing issues in hospitality right now – and how Seekda is helping hoteliers stay ahead.
1. Streamlining Payment Processing & Reducing Fraud
Manual payment processes and handling of virtual credit cards (VCCs) are not only time-consuming—they also increase the risk of errors and fraud.
💡 Seekda Solution: SeekdaPay
With our integrated hospitality payment solution, hoteliers can automate VCC charging, manage refunds effortlessly, and offer guests a seamless, secure checkout experience.
2. Growing Direct Bookings & Reducing OTA Dependency
Hotels want to rely less on Online Travel Agencies and shift bookings to direct channels—but conversion optimization and visibility remain ongoing struggles.
💡 Seekda Solution: Seekda IBE + Google Meta Integration
Our booking engine is built for high conversion rates, with features like upselling, promo codes, and seamless mobile experiences. Integration with Google Free Booking Links, Google Ads, trivago and TripAdvisor ensures better visibility and ROI.
3. Cutting Costs While Becoming More Sustainable
Energy prices are still high – and sustainability is no longer optional.
Hotels are looking for solutions that reduce operating costs without sacrificing guest comfort.
💡 Seekda Solution: Seekda Marketplace
Through exclusive partnerships like Eneries, Seekda customers get access to energy-saving solutions tailored for hospitality. Combined with our automation features, we help reduce both costs and carbon footprints.
4. Solving System Fragmentation & Data Silos
Disconnected systems mean lost time, more errors, and less control over the guest journey. Hoteliers need tech that works together—not in isolation.
💡 Seekda Solution: Seekda Sphere
Our all-in-one platform unifies booking, channel management, payments, and more. Say goodbye to patchwork integrations and hello to centralized control and insights.
5. Ensuring Accessibility & Legal Compliance
Regulations like the Barrierefreiheitsgesetz require hotels to make their digital services accessible – but many lack the internal resources to comply.
💡 Seekda Solution: SeekdaAI
Our AI automatically creates alternative texts for images and helps generate content that meets accessibility standards. Compliance has never been this easy.
6. Navigating the AI Buzz with Real-World Applications
Everyone’s talking about AI, but hoteliers want to see real value – not hype. The question is: how can AI improve guest experience and internal workflows today?
💡 Seekda Solution: SeekdaAI
Our tools bring AI into daily hotel operations: writing engaging content, translating automatically, and more. Real results, not science fiction.
Ready to Future-Proof Your Hotel?
Hospitality is changing – but with the right tools, it’s full of opportunity. Whether you’re looking to increase direct bookings, optimize staffing, or modernize operations, Seekda is here to help.
Get in touch with us to see how Seekda can support your hotel’s growth in 2025 and beyond.
