Google Hotel Ads CPA Model is Ending: Here’s What You Need to Know

Stay Ahead: Transition to Google Hotel Ads CPC Before February 19, 2025

Google has announced the sunset of the Hotel Ads CPA model, effective February 19, 2025. This change means properties using the CPA model will no longer appear on Google Hotel Ads unless they transition to the CPC model. If your property relies on this channel to drive bookings, now is the time to act.

At Seekda, we’re here to guide you through this transition and ensure you don’t miss out on this valuable sales channel. We’re also excited to announce support for Google Hotel Ads CPC Performance Max for travel goals — a cutting-edge solution designed to supercharge your marketing efforts.

What is Performance Max for Travel Goals? Performance Max is Google’s AI-powered campaign type that helps you drive more bookings across multiple Google platforms. With Performance Max for travel goals, your property can:

  • Expand Your Presence: Be featured on YouTube, Display, Search, Discover, Gmail, Maps, and the Travel channel reaching travelers where they are.
  • Harness Google AI: Automatically create and optimize high-quality marketing assets tailored to your audience. Google is taking care of creating your images, texts and all other visuals – you don’t have to do anything.
  • Increase Visibility: Get listed on multiple Google channels to maximize reach and attract more potential guests. Be featured on YouTube, Display, Search, Discover, Gmail, Maps, and the Travel channel reaching travelers where they are.

Why Switch to CPC Now? Switching to the CPC model ensures your property remains visible on Google Hotel Ads and allows you to tap into Performance Max’s robust capabilities. This transition opens the door to:

  • Increased direct bookings
  • Broader exposure to global travelers
  • Enhanced ROI with data-driven optimizations

Next Steps Transitioning is simple, and our team is here to support you every step of the way. Contact us to learn more about switching to the CPC model and how Performance Max for travel goals can help you stay ahead of the competition.

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