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As you may already know, Google officially launched the Free Booking Link in the run-up to the virtual ITB. We were already allowed to announce that Seekda was selected as a premium partner to implement the Google Organic Experiment. This means that you will automatically participate in the Free Booking Link project as soon as it is officially launched and you will not lose any valuable time!
This project gives your business the opportunity to be listed and bookable through Google Search without having to pay click costs (CPC) or commission (CPA) to Google. The Google Organic Search project has been automatically activated for Seekdacustomers.
For all hotels and travel companies, this change also brings a new, free way to reach potential customers. The Free Hotel Booking Links can significantly increase the reach of existing Hotel Ads campaigns: Our tests of this new feature show that all partner types, from individual hotels to large hotel chains, benefit significantly from free booking links through increased booking traffic!
From now on, when a traveler searches Google for accommodation in a specific destination and then clicks on the selected hotel, the Prices tab will first show paid ads (Featured Options) and in the second place free booking links from eligible partners (All Options).
We are looking forward to implementing this project together with our partner Google and thus creating further added value for our customers!
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