Why Customization Matters in Booking Engines
Personalization is key to standing out. Guests increasingly seek unique stays that reflect their preferences, and hotels must meet these expectations. A customizable booking engine is a crucial tool in this endeavor, offering hotels the flexibility to tailor the booking process to their unique brand and offerings.
Examples of Customization in Action
- Boutique Hotels: A minimalist, elegant booking page can mirror the sophisticated ambiance of the property, ensuring a seamless brand experience.
- Family Resorts: A vibrant, engaging interface can highlight family-friendly amenities and packages, catering to the specific needs of traveling families.
How Seekda’s Customizable Booking Engine Works
Seekda’s booking engine stands out for its versatility and ease of integration. Here’s how hotels can leverage this technology:
Key Features
- “Book Your Stay” Button: Hotels can strategically place this button on their homepage, directing visitors to start the booking process effortlessly. For instance, a luxury hotel can position this button alongside a captivating image of their most exquisite suite, enticing guests to book directly.
- Search Bar with Pricing Display: Displaying real-time pricing for different dates and room categories helps guests make informed decisions. A hotel could highlight different rates for weekdays and weekends, including filters for amenities like free breakfast or pet-friendly rooms.
- Widgets: Custom widgets can showcase specific room categories or promotions. For example, an “Ocean View Suite” widget on the “Rooms & Suites” page can include a “Check Availability” button, streamlining the booking process.
Enhancing User Experience
Seekda’s booking engine, designed as a single-page application (SPA), offers a seamless booking experience by keeping all steps on one page. This reduces the likelihood of cart abandonment and ensures a fast, user-friendly process.
What Seekda’s Booking Engine Offers
Seekda’s booking engine is packed with features designed to increase direct bookings and enhance the guest experience:
- Commission-Free Direct Bookings: Unlike third-party platforms that charge commission fees, Seekda offers a flat annual fee, allowing hotels to retain more revenue. For example, a hotel might offer exclusive perks to guests who book directly, such as complimentary upgrades.
- Marketing Features: Dynamic and static banners can be used to promote seasonal offers or highlight the hotel’s unique selling points. A ski resort, for instance, could switch between winter and summer visuals to showcase relevant activities.
- Package Management: Hotels can create and promote packages that bundle accommodations with additional services. For example, a “Wellness Weekend” package could include spa treatments and gourmet meals. Such packages often lead to a revenue increase of 3-5%.
- Custom Questions: Hotels can gather valuable information through custom questions, available in multiple languages. A property in a wine region might ask guests about their interest in a wine tasting tour, allowing for tailored guest experiences.
This statistic underscores the importance of customization in attracting and retaining customers.
Conclusion
Seekda’s customizable booking engine is an essential tool for hotels looking to boost direct bookings and enhance their digital presence. Its flexibility, user-friendly design, and range of features make it a valuable asset in the competitive hospitality market. By offering a personalized and engaging booking experience, hotels can differentiate themselves and provide exceptional service to their guests.
About Us
Seekda has been at the forefront of innovation in hotel distribution and management solutions for the hotel industry, establishing itself as a market leader in the alpine region with our robust and versatile products.
Our mission is to empower hoteliers with a comprehensive suite of tools designed to meet all distribution and management needs. Our globally active platform includes:
- Customizable Booking Engine: Featuring a host of marketing capabilities to boost your revenue and attract more guests.
- Channel Manager: Connect to over 60 OTA channels with flexible rate offerings and manage commissions ranging from 15-18%.
- META Channels: Leverage our CPC model for targeted advertising, including a pioneering partnership as Germany’s first premium Google partner.
- SeekdaPay: Streamline your payment processes with our integrated payment processor.
- SeekdaSphere (PMS System): Ideal for small properties with around 20 rooms, offering seamless management without a traditional PMS.
Our commitment extends to providing seamless connections with major hotel programs and PMS providers, ensuring efficient room assignments and streamlined operations. We pride ourselves on delivering solutions that help hoteliers achieve their distribution goals and drive business success.
Discover how Seekda can transform your hotel’s distribution strategy and elevate your operational efficiency.
