Artificial intelligence is transforming how travelers find and book hotels. With tools like Google Gemini, ChatGPT, and Google Hotels, guests now start their journey through AI-powered conversations instead of traditional searches. This shift creates new opportunities for hotels to appear, compete, and convert directly. Discover how Seekda Channel Manager, Seekda KUBE, and Seekda Metasearch keep your hotel visible, bookable, and profitable in this new era of AI hotel booking.
The Age of AI-Assisted Travel Has Arrived
Not long ago, travelers started their hotel search by typing a destination into Google or an OTA like Booking.com.
Today, that experience is changing fast. Many guests now begin their journey by asking AI assistants such as Google Gemini or ChatGPT questions like:
“I need a room at Hotel Neue Post Mayrhofen.”
Within seconds, these systems return hotel results with photos, prices, ratings, and booking links. Behind the scenes, they connect to Google Hotels, Tripadvisor, and other metasearch platforms.
Artificial intelligence has become the new entry point for hotel discovery, reshaping how travelers research and book.
For hoteliers, this change is already happening, and it brings both challenges and great opportunities.
Understanding the New AI-Powered Guest Journey
1. Search and Discovery: The Rise of Conversational Travel
Guests now begin their travel planning with conversational tools.
In Google Gemini, for example, a traveler types:
“I need a room at Hotel Neue Post Mayrhofen.”
Gemini responds with a structured hotel result showing:
- The hotel name, star rating, and review score
- A short description from Google Business or the hotel’s profile
- A Google Hotels link with pre-filled travel dates, such as 9–10 November for two adults
- A note explaining that booking and date selection happen on the linked website
This Google Hotels box connects users directly to the full metasearch interface, where they can compare booking options like direct booking, Tripadvisor, or OTAs.
In ChatGPT, the experience is more conversational. The assistant summarizes hotel options or suggests properties and includes links to the hotel website, Tripadvisor, or Booking.com.
There is no booking card, but ChatGPT acts as a research assistant, guiding travelers to trusted sources.
2. Evaluation and Comparison: Where Guests Decide
Whether the guest starts with Gemini or ChatGPT, the next step is comparison.
They usually evaluate offers across three paths:
- Direct booking with the hotel through its website powered by Seekda KUBE
- Metasearch partners like Tripadvisor, which often lead back to the hotel website and Seekda KUBE
- OTAs such as Booking.com or Expedia
At this stage, consistent prices, availability, and content are essential. That’s exactly what Seekda Channel Manager delivers.
3. Booking and Conversion
When guests choose the direct option from Google Hotels, Gemini, or ChatGPT, they arrive on the hotel’s website. There, Seekda KUBE provides a fast, intuitive booking experience.
From this point, the reservation is completed directly with the hotel, fully integrated into the Seekda Channel Manager and PMS.
4. Post-Booking Engagement
After the booking, Seekda solutions help with personalized follow-ups, upselling, and communication, ensuring the guest experience stays smooth and consistent.
How Hotel Search Works in Gemini and Why It Matters
When a traveler searches for a hotel in Google Gemini, the system uses Google’s travel and hotel knowledge graph, the same source that powers Google Hotels.
A typical Gemini response might look like this:
“Yes, I’ve found Hotel Neue Post Mayrhofen.
Hotel Neue Post Mayrhofen, 4-star hotel, 4.6 rating from 1421 reviews.
Stylish alpine hotel with spa, indoor pool, restaurant, and fireplace bar.
You can check availability and start your booking via this link.
Please note that booking and date selection take place on the linked website.
(Google Hotels module with 9–10 November, 2 adults)”
Clicking the link opens Google Hotels, where the user sees:
- The direct hotel rate managed via Seekda Channel Manager and Seekda KUBE
- Tripadvisor or other metasearch listings that often lead back to the hotel’s site and Seekda KUBE
- OTAs like Booking.com or Expedia
This makes Gemini a conversational gateway into Google Hotels, not a standalone booking tool.
Hotels that appear in Google Hotel Ads are automatically visible in Gemini’s AI search results, gaining valuable exposure.
Seekda: The Hotelier’s Edge in the AI Travel Era
Seekda’s connected technology stack is built for this new era, helping hotels stay visible, bookable, and competitive across all AI and digital touchpoints.
Seekda Channel Manager
The central hub for online distribution. It synchronizes inventory, prices, and restrictions across OTAs, metasearch engines, and direct channels, ensuring your hotel data is accurate and AI-ready when systems like Gemini pull availability.
Seekda KUBE (Booking Engine)
Your direct booking powerhouse. When guests click “Book Direct” from Google Hotels, Tripadvisor, or ChatGPT, Seekda KUBE delivers a clean, mobile-friendly, and high-converting booking experience that keeps guests on your site.
Seekda Metasearch Solutions
Seekda connects your hotel to Google Hotel Ads, Tripadvisor, and other metasearch platforms, making sure your direct rate appears everywhere your guests are looking.
Now that Gemini pulls directly from Google Hotels, your Seekda-managed connection ensures your property is part of the conversation.
Why Hoteliers Need to Act Now
AI-driven travel search is no longer experimental.
Google Gemini and ChatGPT are already reshaping how travelers find and compare hotels. Visibility in AI means visibility in the market.
Hotels connected through Seekda benefit from:
- Visibility in Google Hotels and Gemini results
- Consistent pricing and availability across all channels
- Optimized direct booking paths that reduce OTA dependency
- Full control over brand presentation and conversions
With Seekda, you’re not just visible. You’re competitive at every step of the guest journey.
The Future Guest Journey Powered by Seekda
Imagine a traveler opening Gemini and saying:
“Find me a 4-star hotel in Mayrhofen with a wellness area.”
Gemini displays a Google Hotels card for Hotel Neue Post Mayrhofen, showing multiple options:
- Book Direct through the hotel website using Seekda KUBE
- Tripadvisor, redirecting to the same Seekda-powered booking engine
- Booking.com and other OTAs
The traveler compares rates, clicks Book Direct, and completes the reservation in seconds.
Throughout the process, Seekda Channel Manager, KUBE, and Metasearch keep the hotel’s data, pricing, and booking path in perfect sync.
The AI-Driven Booking Future Is Here
The travel industry is entering a new phase where AI assistants are becoming the travel agents of the digital age. Guests no longer browse through dozens of tabs. They simply ask and book.
With Seekda’s integrated solutions, your hotel:
- Appears in AI-driven search results from Gemini and ChatGPT
- Maintains price integrity and direct visibility
- Converts more guests directly with Seekda KUBE
- Stays connected across Google Hotels, Tripadvisor, and OTAs
Seekda ensures your property remains visible, bookable, and competitive in this new AI-powered landscape.
Seekda: Visibility, Control, and Conversion for the Hotels of Tomorrow.
More about Seekda’s Solutions
- Internet Booking Engine KUBE
- Channel Manager
- Metasearch
- Hotel Manager
- Property Management System (Sphere)
- External link: Google Hotels
- External link: Tripadvisor
Gemini pulls structured data from Google’s travel graph and opens a Google Hotels module with booking options like Direct (hotel website), Tripadvisor, and OTAs.
Gemini typically surfaces a Google Hotels card; ChatGPT provides curated summaries and outbound links. Both can route the guest to a direct booking path.
Seekda Channel Manager syncs rates and availability, Seekda KUBE powers direct booking, and Seekda Metasearch ensures your direct rate appears in Google Hotels and partners.
Not if you’re present in Google Hotels and metasearch with a strong direct rate and a high-converting engine like Seekda KUBE. AI can actually amplify direct bookings.
Participation in Google Hotels/Hotel Ads increases visibility. With Seekda’s integrations, your direct rate and availability can be featured where Gemini routes users.
