Today’s guest booking journey is no longer linear: a potential guest browses a hotel website, asks questions in a chat, calls for more details, and then leaves to compare on an OTA. For hotels, this often means lost direct bookings and growing dependency on third parties.
This is where a breakthrough innovation comes in: the Agentic Booking Engine (ABE) by Seekda.
The Limitations of Traditional Booking Engines
Classic booking systems were built for a linear customer journey:
- Guest visits the website
- Selects dates and room type
- Books
Simple in theory. But in practice:
- 52% of travelers abandon their booking, often due to poor UX or lack of trust (SiteMinder 2023 & 2025).
- Guests switch between website, chat, and phone, but each time they have to start again.
- Information about room amenities, occupancy, or local attractions is hidden or incomplete.
- Agencies struggle to customize booking flows without heavy development.
👉 The result: frustrated guests, abandoned bookings, lost revenue.
What Modern Guests Expect
Guests today demand:
- Flexibility in choosing their channel (web, chat, phone, or messaging).
- Seamless transitions between touchpoints.
- Instant, personalized answers from AI rather than generic FAQs.
- Follow-ups and reminders when they drop out mid-journey.
In short: guests want the booking system to adapt to them, not the other way around.
The Answer: Seekda’s Agentic Booking Engine (ABE)
The Agentic Booking Engine is the next evolution of Seekda KUBE. It turns the booking process into a multimodal, AI-powered journey.
Key Features:
✨ Session Continuity – guest journey is saved across channels. No restarts.
✨ Omnichannel Booking – website, chat, phone, and SMS/email are all connected.
✨ AI-powered interaction – instant answers on availability, rates, or local attractions.
✨ Re-engagement – automated reminders via SMS, email, or phone bring guests back.
✨ Open APIs – agencies can build customized experiences on top.
Why It Matters – Backed by Research
The concept behind ABE is supported by solid research:
- Abandonment: More than half of all online hotel bookings are abandoned (SiteMinder).
- Recovery: Email-only recovery converts only 15–18%, while multi-channel (email + SMS + voice) reaches 30%+ (Revinate, Hotel-Online).
- Non-linear journeys: Studies (EMAC, PowerCommerce, University Nijmegen) show guest booking behavior is chaotic and fragmented.
- Omnichannel works: Reviews (MDPI, CJ Digital 2025) confirm omnichannel experiences increase loyalty and repeat bookings.
👉 ABE addresses these exact pain points with a seamless, intelligent, research-backed approach.
Benefits for Hotels, Guests, and Agencies
For Hotels:
✔️ Higher conversion rates
✔️ More direct bookings, less OTA dependency
✔️ Differentiation through innovation
For Guests:
✔️ Flexible, frictionless booking
✔️ No repetition across channels
✔️ Personalized, real-time answers
For Agencies:
✔️ Open APIs and integration possibilities
✔️ Greater freedom to design customer journeys
What’s Coming Next
The first version of ABE will launch as a chat widget integrated into KUBE and hotel websites. Next phases will expand into:
- Voice booking with Seekda Stay
- Re-engagement through SMS/email
- Integration into external AI ecosystems
⚠️ Note: This article contains forward-looking statements. Features and timelines may change as development continues.
Conclusion: A New Era of Hotel Booking
The Agentic Booking Engine transforms a broken, linear flow into a fluid, connected, AI-powered guest experience.
For hotels, it means:
- More revenue
- More direct bookings
- Happier guests and partners
👉 Join the Beta Program now and be among the first to shape the future of bookings.
More Hospitality Solutions
- Seekda Pay
- Seekda Internet Booking Engine
- Seekda Stay
- Seekda Agentic Booking Engine
- Seekda AI Hotel Chatbot
