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ChatGPT: What Is It and How Can Hoteliers Benefit From It?


ChatGPT has been the talk of the town since its launch in November 2022. In this section, we'll help you get an overview and understand how the hotel industry can use it to improve their customer service and guest experience.


What exactly is ChatGPT? ChatGPT uses a combination of AI-powered natural language processing and machine learning to provide users with an intuitive and personalised experience when interacting with a chatbot. It is a platform designed to generate human-like responses and text, making it very easy to use. All you have to do is type in your request or question and the chatbot will give you the answers.


What does Artificial Intelligence (AI) mean for hoteliers? AI offers hoteliers the opportunity to improve the customer experience and increase customer loyalty. The future of AI promises much more: think AI-powered analytics that track, monitor and predict future customer behaviour, or even front-desk robots that can perform routine tasks. ChatGPT can currently be used to automate customer enquiries, optimize customer service and create interactive conversations that can be used for marketing purposes.


How can hoteliers benefit from this tool?

  • Improve the guest experience. With ChatGPT, hotels can streamline processes, reduce costs and increase customer satisfaction, allowing basic customer service to be provided around the clock. In addition, ChatGPT's advanced AI algorithms are able to quickly and accurately understand customer requests, resulting in a better overall experience for hotel guests. This also frees up time for human agents to focus on more complex or unique tasks and increases customer loyalty and satisfaction.

  • Content generation. If you are involved in marketing for your hotel, this tool can be very useful for you. ChatGPT can generate engaging and relevant content based on specific input and user interests. You can search for blog ideas and the tool will generate answers based on your keywords. For instance, if you need help writing compelling room descriptions to attract guests, you can ask ChatGPT to provide examples of hotel room descriptions. You can utilize these suggestions for inspiration with your own content on your hotel website to convert more bookings.

  • Research. ChatGPT is a great tool for researching and gathering content from different sources. It helps hoteliers develop a coherent and valuable content marketing strategy with the aim of positioning themselves perfectly in the market by understanding their role in the market, recognising their advantages and disadvantages compared to the competition, and acting accordingly.

  • Basic SEO tips. By using ChatGPT to create quality content, hotels can improve their search engine rankings and reach more potential customers. If you are new to search engine optimisation, basic SEO tips can help you get started. Work with the basic SEO tips offered by ChatGPT, such as keyword research, website optimization, setting up social media accounts, etc.

  • Identify relevant channels and trends. If you ask ChatGPT "What channels should I list my hotel on to generate bookings?" you will receive basic tips on some of the most popular OTA channels, metasearch engines, GoogleMyBusiness and social media platforms where you can offer your hotel. ChatGPT can also be used to analyse guest and reservation data to identify trends and opportunities to improve hotel management. Depending on your hotel's location and target audience, ChatGPT can provide interesting insights into emerging trends and help you stay ahead of the competition.


Finally, a bit of a spoiler: Seekda is currently exploring the potential applications and benefits that integrating ChatGPT directly into Hotel Manager would bring to our customers. Stay tuned!

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