{"id":6224,"date":"2025-05-15T14:07:13","date_gmt":"2025-05-15T14:07:13","guid":{"rendered":"https:\/\/www.seekda.com\/?p=6224"},"modified":"2025-05-15T15:23:26","modified_gmt":"2025-05-15T15:23:26","slug":"a-major-step-toward-hotel-digitalization-tui-and-seekda-now-connected","status":"publish","type":"post","link":"https:\/\/www.seekda.com\/en\/post\/a-major-step-toward-hotel-digitalization-tui-and-seekda-now-connected\/","title":{"rendered":"A Major Step Toward Hotel Digitalization: TUI and Seekda Now Connected"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digitization in the hotel industry is moving fast \u2013 and at Seekda, we&#8217;re proud to be driving this transformation. Our latest development connects you directly with one of the biggest names in travel: <strong>TUI<\/strong>. Starting now, Seekda customers can seamlessly transfer <strong>availability, pricing, and inventory data<\/strong> to TUI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new interface offers hoteliers a powerful gateway to one of the world\u2019s leading travel providers, opening up new opportunities to increase bookings and maximize revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Why-Is-the-TUI-Integration-So-Important?\">Why Is the TUI Integration So Important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The global travel and tourism market is massive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2022, there were approximately <strong>1.5 billion international tourist arrivals<\/strong> worldwide.<\/li>\n\n\n\n<li><strong>TUI<\/strong> serves over <strong>20 million customers annually<\/strong> across more than <strong>160 destinations<\/strong> in 100 countries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Being connected to a network of this scale gives hoteliers significant exposure and allows them to showcase their offerings on a global stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nicole Sohnrey<\/strong>, Director Accommodation Connectivity &amp; Solutions<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cOur partnership with Seekda aligns with our growth strategy. With their focus on the GAS region and especially Austria, we can offer more guests more holidays and turn TUI into a global curated leisure marketplace \u2013 offering the ideal getaway, no matter how that looks like. As market leader in the Alps region, Seekda provides us with opportunities to connect to great hotels perfectly fit for a Ski holiday or a Summer vacation in the mountains.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, recent studies show that hotels using dynamic pricing and modern distribution systems see on average <strong>20\u201330% higher occupancy rates<\/strong>. With this integration, Seekda customers can now react more flexibly to market trends, increase revenue, and eliminate the need for outdated paper contracts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DI Klaus Niederacher<\/strong>, Managing Director of Seekda, on the new partnership:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe integration with TUI marks a milestone in the evolution of our platform and in the digitization of the hospitality industry. It enables our customers to manage their offerings more efficiently while benefiting from the global reach and strong brand recognition of a partner like TUI. Together, we\u2019re creating a modern booking experience that opens new opportunities for hoteliers and meets the demands of a dynamic market.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Benefits-of-the-TUI-Integration-at-a-Glance\">Benefits of the TUI Integration at a Glance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wider visibility:<\/strong> Reach millions of potential guests around the world.<\/li>\n\n\n\n<li><strong>Modern pricing strategies:<\/strong> Flexible and dynamic price management to stay competitive.<\/li>\n\n\n\n<li><strong>Time savings:<\/strong> Automated processes reduce manual tasks and eliminate paper-based contracting.<\/li>\n\n\n\n<li><strong>Strong partnership:<\/strong> Work with one of the most recognized names in the global travel industry.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Take-Action-Now\">Take Action Now<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take your hotel to the next level with the new TUI interface. Discover its full potential and activate the interface today via the <a href=\"https:\/\/hotels.seekda.com\/master\/hotel\/$\/marketplace?activate=Tui\">Seekda Marketplace<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t see the TUI interface in your Seekda Marketplace or have any questions, feel free to contact us directly at <a href=\"mailto:hts@seekda.com\">hts@seekda.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s shape the future of hospitality together.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Learn more<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>About <a href=\"https:\/\/www.seekda.com\/en\/products-channel-manager\/\">Seekda Channel Management<\/a><\/li>\n\n\n\n<li>About <a href=\"https:\/\/www.tuigroup.com\/en\">TUI Group<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digitization in the hotel industry is moving fast \u2013 and at Seekda, we&#8217;re proud to be driving this transformation. Our latest development connects you directly with one of the biggest names in travel: TUI. Starting now, Seekda customers can seamlessly transfer availability, pricing, and inventory data to TUI. This new interface offers hoteliers a powerful [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":6218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-6224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seekda x TUI: New Integration Enables Direct Connectivity for Hotels<\/title>\n<meta name=\"description\" content=\"Discover how Seekda\u2019s new integration with TUI allows hotels to share availability, pricing, and inventory directly. 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